The Lightbulb
I created STARTfit in 2013 having left the Royal Air Force to start a career in health, fitness and rehabilitation. Throughout my journey it amazed me that so many businesses and products offered weight loss services for men and women based around the 'quick-fix', and what baffled me even more was that the same people kept returning to the same services year after year to lose the weight they subsequently put back on!
"It occurred to me that for many people, trying to force a strict diet or follow a popular gym routine to lose weight really isn't a long-term solution"
